The global marketplace is characterized by various changes occurring in economic, social, natural, and technological areas. As such, experts in numerous fields are still working to revise various systems and infrastructures to operate in a robust manner within the new realities of today. This...

This article examines the potential influence of cultural indoctrination (CI) on international management and corporate performance today in an era of global hypercompetition. The specific organizational function targeted in this work is international human resource management (IHRM). As...

"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--