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Based on analyses of emerging technologies and of media management as a research field, new questions of relevance for future media management research are created by applying 'bricolage' as an entrepreneurial technique.
Persistent link: https://www.econbiz.de/10012058467
This paper will bring current technology trends in a far-seeing format directly to WME, with the aim to provide the community with new questions and dimensions of thought to inspire their and our future research.
Persistent link: https://www.econbiz.de/10012058469
Persistent link: https://www.econbiz.de/10010202286
The first Young Entrepreneurship Research Colloquium (YERC) was held 2012 in Ilmenau. Initiated as a new innovative format, young scientists from all over Germany discussed their research with colleagues and experts from the fields of education, capital investment and real entrepreneurs. The...
Persistent link: https://www.econbiz.de/10015207307
The first Young Entrepreneurship Research Colloquium (YERC) was held 2012 in Ilmenau. Initiated as a new innovative format, young scientists from all over Germany discussed their research with colleagues and experts from the fields of education, capital investment and real entrepreneurs. The...
Persistent link: https://www.econbiz.de/10010203697
In this paper we show that an IT-enabled suitable designof incentives improves the competitiveness of newmarketing and distribution channels like telephonebanking. Using and extending a framework developed byNault and Dexter [8] for franchising, we show that an ITenabled"ownership of customers"...
Persistent link: https://www.econbiz.de/10005868420
In this paper we report on the results of two projectsour research group is presently conducting. We start outwith sketching preliminary results of a long-term governmentproject geared to reveal efficiency conditions forsuccessful electronic commerce particularly in thefinancial services field....
Persistent link: https://www.econbiz.de/10005868746
Kundenbetreuer im beratungsorientierten Banking können ihre Arbeitszeit in kurzfristigeVerkaufsaktivitäten oder in die langfristige Pflege von Kundenbeziehungeninvestieren. Indem jeder Kunde einem Betreuer zugeordnet und die Vergütung desBetreuers an alle (auch zukünftigen) Abschlüsse...
Persistent link: https://www.econbiz.de/10005868797
Persistent link: https://www.econbiz.de/10000884367
Demand for commercial music download is still marginal compared to the total market volume of the music industry. One reason can be found in the lack of consumer orientation on part of the suppliers. Important attributes of commercial music download platforms that may impinge on the degree of...
Persistent link: https://www.econbiz.de/10010081636