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A neurophysiological exploration of the dynamic nature of emotions during the customer experience

Verhulst, Nanouk; Vermeir, Iris; Slabbinck, Hendrik; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012305889

Viewpoint : using neuroscience tools in service research

Verhulst, Nanouk; Vermeir, Iris; Slabbinck, Hendrik - In: Journal of Services Marketing 35 (2020) 2, pp. 248-260

Purpose: This paper aims to discuss the potential of neuroscientific tools in the service research domain. Design/methodology/approach: This paper integrates a personal viewpoint and an exemplar study to highlight the merits and obstacles of integrating neuro-tools in service experiments....

Persistent link: https://www.econbiz.de/10012279063

The use of implicit measures in service research : why, how, when and what is the way forward?

Verhulst, Nanouk; Slabbinck, Hendrik; Willems, Kim; … - In: The journal of services marketing 39 (2025) 1, pp. 4-19

Persistent link: https://www.econbiz.de/10015207230

Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators

Vermeir, Iris; Kazakova, Snezhanka; Tessitore, Tina; … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 785-810

Persistent link: https://www.econbiz.de/10010467578

The compelling urge to misbehave : do impulse purchases instigate unethical consumer behavior?

Bossuyt, Saar; Vermeir, Iris; Slabbinck, Hendrik; De … - In: Journal of economic psychology : research in economic … 58 (2017), pp. 60-76

Persistent link: https://www.econbiz.de/10011744300

Mock meat in the butchery : nudging consumers toward meat substitutes

Vandenbroele, Jolien; Slabbinck, Hendrik; Van … - In: Organizational behavior and human decision processes : … 163 (2021), pp. 105-116

Persistent link: https://www.econbiz.de/10012545456

This way up : the effectiveness of mobile vertical video marketing

Mulier, Lana; Slabbinck, Hendrik; Vermeir, Iris - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10013041305

Neurophysiological frontiers in service research : unraveling the mysteries of customer experience

Shams, Poja; Verhulst, Nanouk - In: Handbook of service experience, (pp. 336-350). 2025

Persistent link: https://www.econbiz.de/10015425159

How COVID-19 could accelerate the adoption of new retail technologies and enhance the (e-)servicescape

Willems, Kim; Verhulst, Nanouk; Brengman, Malaika - 2021

Persistent link: https://www.econbiz.de/10012668344

Frontline employee expectations on working with physical robots in retailing

Willems, Kim; Verhulst, Nanouk; Gauquier, Laurens de; … - In: Journal of service management 34 (2023) 3, pp. 467-492

Persistent link: https://www.econbiz.de/10014338164