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Read into the lines : the positive effects of queues

Tu, Rungting; Feng, Wenting; Lin, Cheryl; Tu, Pikuei - In: Journal of Service Theory and Practice 28 (2018) 5, pp. 661-681

Purpose: Companies work hard to reduce queue lengths due to the common belief that queues in general are undesirable. Extant literature mainly has focused on the negative consequences of queues and overlooked the potential positive effects. The purpose of this paper is to address the benefits...

Persistent link: https://www.econbiz.de/10012077376

Walking for fun or for "likes"? : the impacts of different gamification orientations of fitness apps on consumers' physical activities

Tu, Rungting; Hsieh, Peishan; Feng, Wenting - In: Sport management review 22 (2019) 5, pp. 682-693

Persistent link: https://www.econbiz.de/10012154062

When positive reviews on social networking sites backfire : the role of social comparison and malicious envy

Feng, Wenting; Yang, Morgan X.; Yu, Irina Y.; Tu, Rungting - In: Journal of hospitality marketing & management 30 (2021) 1, pp. 120-138

Persistent link: https://www.econbiz.de/10012423260

Can gamification increases consumers' engagement in fitness apps? : the moderating role of commensurability of the game elements

Feng, Wenting; Tu, Rungting; Hsieh, Peishan - In: Journal of retailing and consumer services 57 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012305899

The influence of anthropomorphic communication in social media on the country-of-origin effect

Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227

Persistent link: https://www.econbiz.de/10012395652

How being envied shapes tourists' relationships with luxury brands : a dual-mediation model

Feng, Wenting; Yu, Irina Y.; Yang, Morgan X.; Yi, Mengjie - In: Tourism management : research, policies, practice 86 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012595646

Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background

Zhou, Zhimin; Ding, Yi; Feng, Wenting; Ke, Nianman - In: Journal of business research : JBR 130 (2021), pp. 364-375

Persistent link: https://www.econbiz.de/10012544812

How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? : the role of perceived distributive justice

Tong, Zelin; Ma, Fang; Xiao, Haowen; Haan, Perry; Feng, … - In: International marketing review 39 (2022) 4, pp. 852-888

Persistent link: https://www.econbiz.de/10013396337

Is tourism live streaming a double-edged sword? : the paradoxical impact of online flow experience on travel intentions

Liu, Qihua; Xu, Liyang; Feng, Wenting; Zhou, Jingyi; … - In: Journal of travel and tourism marketing 40 (2023) 8, pp. 744-763

Persistent link: https://www.econbiz.de/10014447631

From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases

Feng, Wenting; Yang, Morgan X.; Yu, Irina Y. - In: Journal of business research : JBR 165 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014331856