Integrity is a performance-increasing factor – also in the real estate industry! This positive view is in contrast to wide-spread beliefs since the adherence to moral and ethical standards is frequently seen as a performance costing aspect. Even if it is clear to people that honesty and...

Purpose: The purpose of this paper is to examine how the strengthening of integrity within the real estate industry can lead to higher performance. Sticking to restricting ethical standards might be seen as reducing the range of options and consequently performance. However, in a dynamic setting...