Cheng, Yun-Shan; Hsu, Ping-Yu; Liu, Yu-Chin - In: Industrial Management & Data Systems 118 (2018) 4, pp. 765-781
Purpose: To retain consumer attention and increase purchasing rates, many e-commerce vendors have adopted content-based recommender systems. However, apart from text-based documents, there is little theoretical background guiding element selection, resulting in a limited content analysis...