Purpose: The present study aims to give a short introduction into the possibilities offered by Voyant Tools to quantitatively explore qualitative data on the Sales-Marketing Interface (SMI). Design/methodology/approach: The study is exploratory in nature. The sample consists of sales and...

Employing advanced statistical methods on qualitative data, this study explores territorial clusters of municipality leaders (ML) and educational leaders (EL) in Hungary, based on their sustainability priorities. It assesses how these clusters influence stakeholder engagement strategies and...