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Laer, Tom van; Visconti, Luca M.; Feiereisen, Stephanie - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 484-496

Persistent link: https://www.econbiz.de/10011934549

Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect

Laer, Tom van; Feiereisen, Stephanie; Visconti, Luca M. - In: Journal of business research : JBR 96 (2019), pp. 135-146

Persistent link: https://www.econbiz.de/10011980774

The means to justify the end : combating cyber harassment in social media

Laer, Tom van - In: Journal of business ethics : JOBE 123 (2014) 1, pp. 85-98

Persistent link: https://www.econbiz.de/10010403972

Not whodunit but whydunit : story characters' motivations influence audience interest in services

Hamby, Anne; Laer, Tom van - In: Journal of service research 25 (2022) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10012887034

Not Whodunit but Whydunit : Story Characters’ Motivations Influence Audience Interest in Services

Hamby, Anne; Laer, Tom van - 2021

Service providers and consumer well-being advocates often share stories to promote audience interest in relevant behavior. This research examines how characters’ motivations for engaging in service-related behavior in such stories influence consumers’ interest in services. Across five...

Persistent link: https://www.econbiz.de/10013244690

In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts

Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174

Persistent link: https://www.econbiz.de/10003987364

The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation

Laer, Tom van; Ruyter, Ko de; Visconti, Luca M.; … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 797-817

Persistent link: https://www.econbiz.de/10010253804

Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies

Farace, Stefania; Laer, Tom van; Ruyter, Ko de; … - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1961-1979

Persistent link: https://www.econbiz.de/10011773807

Untangling a web of lies : exploring automated detection of deception in computer-mediated communication

Ludwig, Stephan; Laer, Tom van; Ruyter, Ko de; … - In: Journal of management information systems : JMIS 33 (2016) 2, pp. 511-541

Persistent link: https://www.econbiz.de/10011616128

Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth

Aleti, Torgeir; Pallant, Jason I.; Tuan, Annamaria; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 17-32

Persistent link: https://www.econbiz.de/10012129482