Ellis, Seth R. - In: International Journal of Culture, Tourism and … 5 (2011) 4, pp. 376-382
for adults. Design/methodology/approach – Video‐ethnography is an emerging research technique in marketing academe. The … – Participants spend hundreds, sometimes thousands of dollars purchasing a week of music classes, concerts and jam sessions located … transformation occurs; and the emergence of communitas, in which community ties strengthen as a consequence of experiencing these …