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The differentiated effect of advertising on readership : evidence from a two-sided market approach

Ivaldi, Marc; Muller-Vibes, Catherine - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 363-376

Persistent link: https://www.econbiz.de/10011930039

Competition for versus in the market of long-distance passenger rail services

Cherbonnier, Frédéric; Ivaldi, Marc; Muller-Vibes, … - 2018 - Revised April 2018

Persistent link: https://www.econbiz.de/10013483669

The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?

Borsenberger, Claire; Muller-Vibes, Catherine - In: Revue d'économie politique 129 (2019) 6, pp. 937-965

Persistent link: https://www.econbiz.de/10012383831

Cost of the mission of transport and delivery of printed press: theory and evidence

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Beyond the 'Bottom-Up' and 'Top-Down' Controversy : A Methodological Inquiry into Hybrid Modelling Methods for Hydrogen Supply Chains

Pierre, Cayet; Azzaro-Pantel, Catherine; Bourjade, Sylvain - 2023

Following the fast growth of the hydrogen economy, properly modelling the Hydrogen Supply Chain (HSC) becomes pivotal for a successful take-off. While recent review papers focus on the Bottom-Up hydrogen literature, this paper is the first to our knowledge to include Top-down approaches into a...

Persistent link: https://www.econbiz.de/10014261628