//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Understanding experiential con...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
117
Theorie
85
Theory
79
Consumer behaviour
61
Konsumentenverhalten
59
Firm performance
30
Unternehmenserfolg
30
Humankapital
26
Lieferantenmanagement
25
Supplier relationship management
25
Human capital
22
Economic growth
20
Wirtschaftswachstum
20
Marketingmanagement
19
Brand management
18
Customer satisfaction
18
Markenführung
18
Beziehungsmarketing
17
Marketing management
17
Relationship marketing
17
Bildungsinvestition
16
Overlapping Generations
16
Family business
15
Multinationales Unternehmen
15
Social network
15
Soziales Netzwerk
15
USA
15
United States
15
Brand image
14
Human capital investment
14
Kundenzufriedenheit
14
Markenimage
14
Overlapping generations
14
Transnational corporation
14
Welt
14
World
14
Brand
13
Familienunternehmen
13
Lieferkette
13
Markenartikel
13
more ...
less ...
Online availability
All
Undetermined
207
Free
87
CC license
6
Type of publication
All
Article
356
Book / Working Paper
109
Type of publication (narrower categories)
All
Article in journal
264
Aufsatz in Zeitschrift
264
Working Paper
40
Graue Literatur
29
Non-commercial literature
29
Arbeitspapier
28
research-article
24
Aufsatz im Buch
21
Book section
21
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
6
Article
3
Case study
3
Fallstudie
3
back-matter
3
Hochschulschrift
2
Thesis
2
case-report
2
non-article
2
Book Part
1
Collection of articles written by one author
1
Handbook
1
Handbuch
1
Reprint
1
Sammlung
1
conceptual-paper
1
editorial
1
review-article
1
technical-paper
1
viewpoint
1
more ...
less ...
Language
All
English
Undetermined
162
Author
All
Wang, Yong
275
Wang, Cheng Lu
86
Wang, Yong Jian
43
Chung, Henry F. L.
41
Stark, Oded
40
Guo, Chiquan
17
Lu Wang, Cheng
16
Lin, Justin Yifu
13
He, Jiaxun
12
Poutziouris, Panikkos
11
Barnes, Bradley R.
10
Hyll, Walter
9
Ju, Jiandong
9
Li, Dongjin
7
Minor, Michael
7
Wang, Frank Yong
7
Wang, Valerie Lynette
7
Cruthirds, Kevin W.
6
Hernandez, Monica D.
6
Jagannathan, Ravi
6
Sorger, Gerhard
6
Wei, Jie
6
Zhou, Liying
6
Zhu, Ying
6
Abedin, Mohammad Zoynul
5
Baeza, Miguel A.
5
Huang, Pei-how
5
Jiang, Ying
5
Lin, Xiaohua
5
Liu, Yulong
5
Luo, Weijie
5
Wu, Ruijuan
5
Xing, Jianwei
5
Yan, Xiaoming
5
Yin, Zhentao
5
Ahmed, Pervaiz K.
4
Caspersz, Donella
4
Hong, Soonkwan
4
Huang, Tseng-Lung
4
Jiang, Lin
4
more ...
less ...
Institution
All
Department of Economics and Finance Research and Teaching, Institut für Höhere Studien (IHS)
2
National Bureau of Economic Research
2
IGI Global
1
Office of Regional Economic Integration, Asian Development Bank
1
Royal Economic Society - RES
1
University of Hong Kong / School of Economics and Finance
1
Wirtschaftswissenschaftlichen Fakultät, Eberhard-Karls-Universität Tübingen
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of business research : JBR
17
International Marketing Review
8
International marketing review
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Young Consumers
8
International review of economics & finance : IREF
7
ZEF discussion papers on development policy
7
Asia Pacific journal of marketing and logistics
6
International Journal of Entrepreneurial Behavior & Research
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European journal of marketing : EJM
5
International business review : the official journal of the European International Business Academy
5
International journal of consumer studies
5
International journal of production economics
5
ZEF Discussion Papers on Development Policy
5
Journal of Small Business and Enterprise Development
4
Working paper / Department of Commerce, College of Business, Massey University
4
Applied economics
3
Asia Pacific Journal of Marketing and Logistics
3
European Journal of Marketing
3
International journal of entrepreneurial behaviour & research
3
International journal of management practice : IJMP
3
International review of financial analysis
3
Journal of Consumer Marketing
3
Pacific economic review
3
Review of international economics
3
Technological forecasting & social change : an international journal
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Transportation research / E : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Brand management in emerging markets : theories and practice
2
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
2
China Agricultural Economic Review
2
China economic review : an international journal
2
Economics Series / Department of Economics and Finance Research and Teaching, Institut für Höhere Studien (IHS)
2
Economics letters
2
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
2
more ...
less ...
Source
All
ECONIS (ZBW)
370
Other ZBW resources
56
EconStor
16
OLC EcoSci
9
BASE
5
RePEc
5
USB Cologne (EcoSocSci)
4
more ...
less ...
Showing
1
-
10
of
465
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
2
Experiential Approach to Consumer Decision Making
Phau, Ian
-
2020
Persistent link: https://www.econbiz.de/10013042886
Saved in:
3
The moderating role of managerial ties in market orientation and innovation : an Asian perspective
Wang, Cheng Lu
;
Chung, Henry F. L.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2431-2437
Persistent link: https://www.econbiz.de/10010211323
Saved in:
4
A contingency approach to international marketing strategy and decision-making structure among exporting firms
Chung, Henry F. L.
;
Wang, Cheng Lu
;
Huang, Pei-how
- In:
International marketing review
29
(
2012
)
1
,
pp. 54-87
Persistent link: https://www.econbiz.de/10009514738
Saved in:
5
Organizational capabilities and business performance : when and how does the dark side of managerial ties matter?
Chung, Henry F. L.
;
Wang, Cheng Lu
;
Huang, Pei-how
; …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 70-82
Persistent link: https://www.econbiz.de/10011503616
Saved in:
6
Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
Saved in:
7
The contingent effect of social networking ties on Asian immigrant enterprises' innovation
Chung, Henry F. L.
;
Yen, Dorothy A.
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 414-425
Persistent link: https://www.econbiz.de/10012285381
Saved in:
8
Handbook of contemporary marketing in China : theories and practices
Wang, Cheng Lu
(
contributor
);
Wang, Cheng Lu
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936525
Saved in:
9
Persuasive cues and reciprocal behaviors in influencer-follower relationships : the mediating role of influencer defense
Wong, Amy
;
Wei, Joicey
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372614
Saved in:
10
A cross-regional study of intermarket standardisation strategies : a proxy framework
Chung, Henry F. L.
-
2005
Persistent link: https://www.econbiz.de/10003048624
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->