Limbu, Yam B.; Pham, Long; Mann, Manveer - In: International Journal of Pharmaceutical and Healthcare … 14 (2019) 1, pp. 159-174
Purpose: This study aims to examine relationships between corporate social responsibility (CSR) toward two key stakeholder groups – patients and society and hospital brand advocacy, and the mediating role of trust and patient-hospital identification (PHI) and the moderating role of hospital...