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87
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1
Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian
-
1992
Persistent link: https://www.econbiz.de/10000834348
Saved in:
2
Interorganizational marketing exchange : metatheoretical analysis of current research approaches
Möller, K. E. Kristian
-
1993
Persistent link: https://www.econbiz.de/10000865051
Saved in:
3
Research strategies in analyzing the organizational buying process
Möller, K. E. Kristian
- In:
Journal of business research : JBR
13
(
1985
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10001021755
Saved in:
4
Special section on organizational buying behavior : an introduction
Möller, K. E. Kristian
- In:
Journal of business research : JBR
13
(
1985
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10001021756
Saved in:
5
Business marketing as "politics" : identifying and managing political buying situations
Möller, K. E. Kristian
-
1999
Persistent link: https://www.econbiz.de/10001364593
Saved in:
6
Buying behavior of industrial components : inductive approach for descriptive model building
Möller, K. E. Kristian
-
1983
Persistent link: https://www.econbiz.de/10002504903
Saved in:
7
Research traditions in marketing : theoretical notes
Möller, K. E. Kristian
-
1992
Persistent link: https://www.econbiz.de/10000849435
Saved in:
8
Relationships and networks
Möller, K. E. Kristian
- In:
Marketing theory : a student text
,
(pp. 304-329)
.
2010
Persistent link: https://www.econbiz.de/10003950912
Saved in:
9
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
10
Sense-making and agenda construction in emerging business networks : how to direct radical innovation
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 361-371
Persistent link: https://www.econbiz.de/10003976394
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