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The study of important marketing issues in an evolving field
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 18-28
Persistent link: https://www.econbiz.de/10012506508
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Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
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3
Looking through the lens of B2B and beyond …
Kohli, Ajay Kumar
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 193-194
Persistent link: https://www.econbiz.de/10008934063
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4
Does listening to customers hurt product innovation?
Kohli, Ajay Kumar
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 67-75)
.
2007
Persistent link: https://www.econbiz.de/10003531827
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5
Market orientation in a digital world
Kohli, Ajay Kumar
- In:
Global business review
18
(
2017
)
3
,
pp. 203-205
Persistent link: https://www.econbiz.de/10011745527
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6
Theorizing with managers : Nenonen et al. are right on!
Kohli, Ajay Kumar
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1161-1162
Persistent link: https://www.econbiz.de/10011725647
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7
Determinants of influence in organizational buying : a contingency perspective
Kohli, Ajay Kumar
-
1986
Persistent link: https://www.econbiz.de/10000766662
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8
Market intelligence dissemination across functional boundaries
Maltz, Elliot
;
Kohli, Ajay Kumar
-
1995
Persistent link: https://www.econbiz.de/10000929428
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9
Export market identification : the role of economic size and socioeconomic development
Green, Robert T.
- In:
Management international review : mir ; journal of …
31
(
1991
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10001103098
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10
Market orientation in US and Scandinavian companies : a cross-cultural study
Selnes, Fred
;
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
-
1997
Persistent link: https://www.econbiz.de/10000968056
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