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For the last several decades, global airline alliances have ensured their market presence in the aviation industry …. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an … differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance …
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. Objectives: This study aims to shed light on what types of values are highlighted in international airline alliance members … been conducted with the goal to investigate mission statements of 61 members of international airline alliances: Star … these findings is that they reveal the existence of unique values among international airline alliances members offering a …
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Over the last century, the passenger airline industry has undergone a series of transformations, with Lufthansa being a …
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This article describes the factors supporting inter-firm cooperation in the form of international airline alliances. It …, can result in changes in the demand for air travel and that the characteristics of the airline business can lead to … collaborations to form international airline alliances. The review demonstrates that members of airline alliances gain five …
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