Describes the impressive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience

Consider the plight of the contemporary manager: the forces affecting corporate planning today stem from a wide variety of external sources—public interest groups, changing customer demands, foreign nations, government agencies, and many more. Consequently, the problems that managers and...

The inquiry center concept fosters the competencies needed to ask key questions and provide useful answers about a firm's markets and its products or services in a continuous process of learning and renewal.