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Silently killing your panelists one email at a time : the true cost of email solicitations

Ferecatu, Alina; De Bruyn, Arnaud; Mukherjee, Prithwiraj - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 1216-1239

Persistent link: https://www.econbiz.de/10015048177

Understanding Managers' Trade-offs between Exploration and Exploitation

Ferecatu, Alina; De Bruyn, Arnaud - 2021

Managers frequently explore new strategies, and exploit familiar ones, when making decisions on new product development, pricing, or advertising. Exploring for too long, or exploiting too soon, will generate inferior financial returns. Our research describes decision-makers'...

Persistent link: https://www.econbiz.de/10013230329

Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103

De Bruyn, Arnaud; Liechty, John C.; Huizingh, Eelko; … - In: MSI reports : working paper series (2005) 1, pp. 71-84

Persistent link: https://www.econbiz.de/10002830931

Offering online recommendations with minimum customer input through conjoint-based decision aids

De Bruyn, Arnaud; Liechty, John C.; Huizingh, Eelko; … - In: Marketing science 27 (2008) 3, pp. 443-460

Persistent link: https://www.econbiz.de/10003736766

Estimating the influence of fairness on bargaining behavior

De Bruyn, Arnaud; Bolton, Gary E. - In: Management science : journal of the Institute for … 54 (2008) 10, pp. 1774-1791

Persistent link: https://www.econbiz.de/10003776070

How feedback can improve managerial evaluations of model-based marketing decision support systems

Kayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; … - 2006

Persistent link: https://www.econbiz.de/10003381138

Modeling voter choice to predict the final outcome of two-stage elections

Kamakura, Wagner A.; Afonso Mazzon, José; De Bruyn, Arnaud - In: International journal of forecasting 22 (2006) 4, pp. 689-706

Persistent link: https://www.econbiz.de/10003385853

The effect of feedback and learning on DSS evaluations

Kayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; … - 2006

Persistent link: https://www.econbiz.de/10003265622

Hierarchical Bayesian conjoint models incorporating measurement uncertainty

Liechty, John C.; Fong, Duncan K. H.; Huizingh, Eelko; … - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 141-155

Persistent link: https://www.econbiz.de/10003703940

How incorporating feedback mechanisms in a DSS affects DSS evaluations

Kayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; … - In: Information systems research : ISR 20 (2009) 4, pp. 527-546

Persistent link: https://www.econbiz.de/10003938732