The payment industry in India is rapidly revolutionizing. Economic growth has enabled India's 1.2 billion population to avail superior financial services compare to to their previous generations. There is availability of plethora of electronic payment services like credit cards, debit cards, net...

Credit Card industry which has recovered from the aftershocks of global meltdown in new economy has changed drastically. As the industry slowly recovered consumer preferences also changed. Consumer which preferred low interest rates and charges now focus on having mutually beneficial...

RBI and GoI have put combined efforts through various policymeasures like Aadhar enabled payments, UPI-based payments, financialinclusion, demonetisation, improved digital infrastructure, etc. to progressIndian economy towards cashless payments. Credit cards are one of the widelyaccepted out of...

The human resource department strives to create a conducive environment for enhancing employee commitment and service behavior. The present study attempts to investigate the relationship between human resource development climate and employee service behavior with organizational commitment as...

Purpose The purpose of this paper is to investigate the relationship between employee happiness at work and organizational citizenship behaviour in Indian private sector banks. In this study, happiness at work is represented by three constructs: job satisfaction, affective commitment and work...

Purpose: This study aims to focus on proposing and empirically validating a model that captures certain critical socio-psychological factors that nurture consumers' attitude towards affordable luxury brands in an emerging market context of India. ...

The paper lays emphasis on the factors which affect the decisions of the consumers while making a selection for their choice of retail store. The paper tries to study those variables which affect the choice of retail stores for the consumers. The survey revealed through the paper revealed that...

The proliferation of loyalty programs is definitely an indicator of their popularity. Loyalty Programs have been around for years and their effectiveness has been the topic of research for decades. A lot of research work has been carried out outside India on the various aspects of these...