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Models of sequential evaluation in best-worst choice tasks
Dyachenko, Tatiana; Walker Reczek, Rebecca; Allenby, Greg M. - In: Marketing science 33 (2014) 6, pp. 828-848
Persistent link: https://www.econbiz.de/10010468385
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Nonverbal cues-based first impressions: impression formation through exposure to static images
Walker Reczek, Rebecca - In: Marketing letters : a journal of research in marketing 18 (2007) 3, pp. 165-179
Persistent link: https://www.econbiz.de/10003508101
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Promoting Pi Day : Consumer Response to Special Day‐Themed Sales Promotions
Zane, Daniel M.; Walker Reczek, Rebecca; Haws, Kelly L. - In: Journal of Consumer Psychology 32 (2021) 4, pp. 652-663
Persistent link: https://www.econbiz.de/10012632904
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Choosing what to choose from : Preference for inclusion over exclusion when constructing consideration sets from large choice sets
Goodman, Joseph; Walker Reczek, Rebecca - In: Journal of Behavioral Decision Making 34 (2020) 1, pp. 85-98
Persistent link: https://www.econbiz.de/10012272577
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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change
Winterich, Karen Page; Walker Reczek, Rebecca; Makov, Tamar - In: Journal of the Academy of Marketing Science 52 (2024) 5, pp. 1475-1494
Persistent link: https://www.econbiz.de/10015192915
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Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments
Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10003923189
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The sustainability liability : potential negative effects of ethicality on product preference
Luchs, Michael G.; Walker Reczek, Rebecca; Irwin, Julie … - In: Journal of marketing 74 (2010) 5, pp. 18-31
Persistent link: https://www.econbiz.de/10009237717
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Using behavioral experiments to expand our horizons and deepen our understanding of logistics and supply chain decision making
Knemeyer, A. Michael; Walker Reczek, Rebecca - In: Journal of business logistics : JBL 32 (2011) 4, pp. 296-302
Persistent link: https://www.econbiz.de/10009426868
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The devil you (don't) know : interpersonal ambiguity and inference making in competitive contexts
Norton, David A.; Lamberton, Cait Poynor; Walker … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 239-254
Persistent link: https://www.econbiz.de/10009786439