Customer relationship management (CRM) plays an increasingly crucial role in ensuring organizational performance, including marketing results (MR), in today's highly dynamic and competitive business environment. Simultaneously, CRM can be influenced by various factors involving innovations in...

The non-banking sector has an important place in financial markets. Therefore, the performance of financial markets can be looked at in different countries by analyzing the evolution of mutual funds, in terms of their inflows and outflows. This is even more important in the recent period, due to...