The research described in this thesis is aimed atinitiating a factually-based knowledge of the sponsorshipof leisure pursuits as a promotional tool. Research todate has been scant leaving the subject largely in therealms of supposition.The finding of this research can be classified underthree...

Purpose – The authors aim to examine the literature on enterprise resource planning (ERP) to establish whether the critical success factors (CSFs) for achieving stages of an ERP project have been empirically shown to be “critical”. Design/methodology/approach – The authors used a...

This monograph presents a thorough examination of the phenomena of “threshold” levels of advertising activity and the “wearout’ of advertisements and/or campaigns. These are seen as corresponding to the management questions “How little can we spend/How infrequently can we advertise?”...

Investigates the use of advertising in marketing and its effectiveness. Suggests the establishment of objectives by setting a market share goal, determining the percentage of the market to be reached and agreeing the necessary budget. Looks into the difficulties of implementing this practice....