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A study on exploring the factors influencing celebrity endorsement credibility

Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Global business review 19 (2018) 2, pp. 494-509

Persistent link: https://www.econbiz.de/10011860661

Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention

Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Global business review 19 (2018) 6, pp. 1622-1639

Persistent link: https://www.econbiz.de/10011982928

Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention

Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 225-251

Persistent link: https://www.econbiz.de/10012179021

Role of celebrity credibility on banking service providers

Singh, Ramendra Pratap - In: Marketing intelligence & planning 41 (2023) 2, pp. 214-228

Persistent link: https://www.econbiz.de/10014253351

Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation

Singh, Ramendra Pratap; Singh, Ramendra; Mishra, Prashant - In: Journal of retailing and consumer services 60 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012502649

Social networking sites and customers’ attitude towards advertisements

Mukherjee, Kaustav; Banerjee, Neelotpaul - In: Journal of Research in Interactive Marketing 13 (2019) 4, pp. 477-491

Purpose: The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively...

Persistent link: https://www.econbiz.de/10012187556

The impact of promotional mix on profit in the B2B sector

Siddhanta, Somroop; Banerjee, Neelotpaul - In: Marketing Intelligence & Planning 32 (2014) 5, pp. 600-615

Purpose – The purpose this paper is to analyze the causal relationship between promotional mix (PROMOMIX) which includes advertising, sales promotion, personal selling, direct marketing and gross profit (GRPROFIT) in the cement industry in India, while also trying to study their long-term and...

Persistent link: https://www.econbiz.de/10014947184

The impact of promotional mix on profit in the B2B sector

Siddhanta, Somroop; Banerjee, Neelotpaul - In: Marketing intelligence & planning 32 (2014) 5, pp. 600-615

Persistent link: https://www.econbiz.de/10010406674

An empirical investigation on the impact of marketing communication expenditure on firms' profitability : evidence from India

Banerjee, Neelotpaul; Siddhanta, Somroop - In: Global business review 16 (2015) 4, pp. 609-622

Persistent link: https://www.econbiz.de/10011409493

Effect of social networking advertisements on shaping consumers' attitude

Mukherjee, Kaustav; Banerjee, Neelotpaul - In: Global business review 18 (2017) 5, pp. 1291-1306

Persistent link: https://www.econbiz.de/10011778372