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Delta hedging and volatility-price elasticity : a two-step approach

Xia, Kun; Yang, Xuewei; Zhu, Peng - In: Journal of banking & finance 153 (2023), pp. 1-16

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How do e-commerce anchors' characteristics influence consumers' impulse buying? : an emotional contagion perspective

Li, Li; Chen, Xiaoting; Zhu, Peng - In: Journal of retailing and consumer services 76 (2024), pp. 1-15

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Using blockchain technology to enhance the traceability of original achievements

Zhu, Peng; Hu, Jian; Li, Xiaotong; Zhu, Qingyun - In: IEEE transactions on engineering management : EM 70 (2023) 5, pp. 1693-1707

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The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology

Zhu, Peng; Liu, Zixi; Li, Xiaotong; Jiang, Xu; Zhu, … - In: Industrial Management & Data Systems 123 (2022) 3, pp. 862-885

Purpose Livestreaming, as a relatively new online marketing model, has generated numerous business opportunities for e-commerce and social commerce. The purpose of this paper is to investigate to what degree livestreaming content impacts online users' cognitive and emotional reactions and...

Persistent link: https://www.econbiz.de/10014825963