Bao Loc City is the new tourism destination in Lam Dong province, Vietnam, where more and more tourists have been drawn to pay a visit. This study aims to test the correlative impact of tourism service quality factors on satisfaction of the tourists who have visited Bao Loc City. The key theory...

The aim of this research is to investigate the effect of service quality on passenger loyalty as well as the mediating roles of relationship quality (perceives value, passenger trust, and satisfaction). The survey was conducted with a total of 321 passengers who have used low-cost airline...

The study aimed to identify and measure the factors affecting the intention to buy air ticket online in Vietnam by surveying 331 consumers aged 18 and over who bought air ticket online. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient,...

In construction industry today, the consultancy companies need to improve service quality- an important part of consultancy service in order to enhance the customer’s loyalty, boosting the business for future projects and word of mouth reputation. The question is whether the dimensions applied...

New product development (NPD) is a concept of a complete process from idea generation to launching a new product or service to market. NPD has become more and more critical as companies are increasingly faced with intensifying competitive pressures. Customers nowadays pose stringent requirements...

Service quality is still a new concept to those working in health care services since it has not been identified as a mandatory factor to increase the competitiveness. Although Bình Phước hospital has implemented a survey on the patients’ comments, the result has not yet reflected the...

The issues of measuring service quality in software industry are not considered important even though the IT industry grew fast and dramatically in recent years. This research aims to investigate the customers’ perception and expectation of services provided by Quantic Co., Ltd. by using the...

The research aims at investigate factors affecting the satisfaction of visitors to a national festival, i.e. The Dalat Flowers Festival 2012, on the basis of 500 respondents visiting the festival. The SERVQUAL by Parasuraman et al (1988) with some adjustments is used. The SPSS software is also...

This research uses structural equation modelling (SEM) to test the correlation between service quality of the tourism destination and the satisfaction of the tourists who have visited Hội An ancient town. SERVQUAL scale (Parasuraman et al, 1988) was used correctedly. The research also uses the...