Qiu Zhang, Hanqin; Qi Yan, York; Li, Yiping - In: International Journal of Contemporary Hospitality Management 21 (2009) 6, pp. 734-751
Purpose – This study attempts to demystify the mechanism behind the negative event of the so‐called “zero‐commission” tours that have become synonymous with the booming Chinese outbound tourism in the past decade. Design/methodology/approach – Utilizing the Atlas.ti computer...