Showing 1 - 10 of 26
Many customers choose products based on information from social media influencers. Companies can pay these influencers to promote their products. We develop a model in which customers read an influencer's sponsored post for a mix of entertainment and product information, and those who purchase...
Persistent link: https://www.econbiz.de/10014030764
Persistent link: https://www.econbiz.de/10015197044
Persistent link: https://www.econbiz.de/10012305116
Persistent link: https://www.econbiz.de/10010370737
Persistent link: https://www.econbiz.de/10010347798
Persistent link: https://www.econbiz.de/10012153047
This paper presents a dynamic investment game in which firms that are initially identical develop assets which are specialized to different market segments. The model assumes there are increasing returns to investment in a segment, for example, due to word-of-mouth or learning curve effects. I...
Persistent link: https://www.econbiz.de/10014043393
Although some firms use dynamic pricing to respond to demand fluctuations, other firms claim that fairness concerns prevent them from raising prices during periods when demand exceeds capacity. This paper explores conditions in which fairness concerns can or cannot cause shortages. In our model,...
Persistent link: https://www.econbiz.de/10014033355
I develop a dynamic investment game with a "memoryless" R&D process in which an incumbent and an entrant can invest in a new technology, and the entrant can also invest in the old technology. I show that an increase in the probability of successfully implementing a technology can cause the...
Persistent link: https://www.econbiz.de/10013074109
Many firms buy a production input from a competitor. However, managers often worry that this supply relationship may give their competitor valuable knowledge about new product innovations. We develop a two-period model in which a firm can buy an input from a competitor or a third party in each...
Persistent link: https://www.econbiz.de/10014345051