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The agency of attachment orientation and parenthood : an investigation of individuals’ social comparison and self-gifting motivations
Smith, Brent; Eng, Sereikhuoch - In: Journal of contemporary marketing science 7 (2024) 3, pp. 252-278
Persistent link: https://www.econbiz.de/10015159195
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Psychosocial linkages of consumers' income security, financial well-being and social loneliness
Smith, Brent; Eng, Sereikhuoch - In: International journal of bank marketing 42 (2024) 5, pp. 924-946
Persistent link: https://www.econbiz.de/10015057255
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The agency of attachment orientation and parenthood: an investigation of individuals’ social comparison and self-gifting motivations
Smith, Brent; Eng, Sereikhuoch - In: Journal of Contemporary Marketing Science 7 (2024) 3, pp. 252-278
Purpose We aim to ascertain whether and how an individual’s social comparison affects their self-gifting motivations (SGMs). Design/methodology/approach We survey a North American sample comprising 619 Canadian and US respondents. We apply partial least squares structural equation modeling...
Persistent link: https://www.econbiz.de/10015349396