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How and why to measure personal and historical nostalgic responses through entertainment media
Natterer, Kathrin
- In:
JMM : the international journal on media management
16
(
2014
)
3/4
,
pp. 161-180
Persistent link: https://www.econbiz.de/10010481891
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Communicating competency in references : a qualitative analysis of the utilization of references in mechanical engineering
Kilian, Thomas
;
Greuling, Kathrin
;
Hennigs, Nadine
- In:
Journal of business-to-business marketing
20
(
2013
)
2
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pp. 65-79
Persistent link: https://www.econbiz.de/10009760638
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