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Manufacturer encroachment with advertising

Zhang, Jianqiang; Cao, Qingning; He, Xiuli - In: Omega : the international journal of management science 91 (2020), pp. 1-18

Persistent link: https://www.econbiz.de/10012151698

Targeted advertising by asymmetric firms

Zhang, Jianqiang; He, Xiuli - In: Omega : the international journal of management science 89 (2019), pp. 136-150

Persistent link: https://www.econbiz.de/10012118622

Contract and product quality in platform selling

Zhang, Jianqiang; Cao, Qingning; He, Xiuli - In: European journal of operational research : EJOR 272 (2019) 3, pp. 928-944

Persistent link: https://www.econbiz.de/10011942681

Parallel Imports of Status Goods : A Strategic Analysis of Aesthetic Design

Li, Jiaoyang; Zhang, Jianqiang; Schaefer, Richard - 2022

Parallel imports of gray products across markets are a worldwide concern for manufacturers. Extant research has focused on parallel imports of regular goods that do not provide status value. In this paper, we investigate parallel imports of conspicuously consumed status goods. We consider a...

Persistent link: https://www.econbiz.de/10014085779

A model of targeted advertising based on consumer purchase history

Zhang, Jianqiang; Zhong, Weijun; Mei, Shue - 2013

Persistent link: https://www.econbiz.de/10010189895

Competitive effects of purchase-based targeted advertising

Zhang, Jianqiang; Zhong, Weijun; Mei, Shue - In: Journal of electronic commerce in organizations : the … 10 (2012) 4, pp. 71-84

Persistent link: https://www.econbiz.de/10009715358

Competitive effects of informative advertising in distribution channels

Zhang, Jianqiang; Zhong, Weijun; Mei, Shue - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 561-584

Persistent link: https://www.econbiz.de/10009579991

Purchase-based targeted advertising : a competitive analysis

Zhang, Jianqiang; Zhong, Weijun; Mei, Shue - In: Strategic e-commerce systems and tools for competing in …, (pp. 171-188). 2015

Persistent link: https://www.econbiz.de/10010509137

Attack and defend : the role of targeting in a distribution channel

Zhang, Jianqiang; Liu, Zhuping; Zhong, Weijun - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 375-386

Persistent link: https://www.econbiz.de/10011486574

The benefits of consumer rebates : a strategy for gray market deterrence

Zhang, Jianqiang - In: European journal of operational research : EJOR 251 (2016) 2, pp. 509-521

Persistent link: https://www.econbiz.de/10011444342