Research on quantum sensors for the detection of magnetic fields (quantum magnetometers) is one of the fast-moving areas of Quantum Technologies. Since there exist expectations about their use in geophysics, this work will provide a brief overview on the various developing quantum technologies...

Ancient world construction quality (Paleolithic-500CE) -- Middle ages and discovery age construction quality (500CE-1800CE) -- Post-Industrial Age construction quality & lean (1800CE-2000CE) -- Modern quality management -- Quality information model -- Data & information management -- Business...

This paper illustrates how memetics, the Darwinian science of culture and creativity, can be used to enhance brand positioning. Using a simple but powerful technique of memetic analysis, it is shown how marketers can unpack how brands are actually positioned in the minds of consumers in terms of...

Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots --...