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Enterprise Resource Planning (ERP) systems present significant challenges to modern businesses. Although some organizations enjoy a smooth ERP implementation, others experience very public failures. The present research develops a general models that uses differences between appropriability...
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Purpose: The purpose of this study is to illustrate the influence of media coverage and sentiment about brands on user-generated content amplification and opinions expressed in social media. Design/methodology/approach: This study used a mixed-method approach, using a brand situation as a case...
Persistent link: https://www.econbiz.de/10012079141
Purpose – This paper examines the shopping and buying behavior of younger and older online shoppers as mediated by their attitudes toward internet shopping. Design/methodology/approach – Over 300 students and staff from a US university completed a survey regarding their online shopping and...
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