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Purpose: Drawing on self-determination theory, this paper compares the effects of QR code payment method (autonomous vs dependent payment) on payment pleasure, its mechanism and the boundary condition in the mobile payment setting. Design/methodology/approach: Four studies were conducted to...
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Purpose This study aims to explore the recovery performances of chatbots (vs human employees) and help firms use chatbots to carry out effective service recovery. Design/methodology/approach Two experiments were conducted to test the proposed hypotheses. Findings The results show that compared...
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The purpose of this study is to explore the effect of innovation locus on consumers’ adoption of artificial intelligence products in healthcare. Across three experiments, we demonstrate that consumers are more likely to accept medical artificial intelligence for peripheral products than for...
Persistent link: https://www.econbiz.de/10013225518
Purpose: The purpose of this paper is to explore how the product type (hedonic product and utilitarian product) and reward type (hedonic gift and utilitarian gift) influence customer referral likelihood in referral reward program. Design/methodology/approach: The authors test the effect of the...
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