Kim, Youn-Kyung; Ha, Sejin; Park, Soo-Hee - In: International Journal of Retail & Distribution Management 47 (2019) 12, pp. 1266-1282
Purpose: The purpose of this paper is to identify men’s clothing market segments based on store types and generational cohorts and the retail attributes. Design/methodology/approach: A total of 2,808 US male consumer data from Predictive Analytics survey were analyzed with correspondence...