Similar Search Results

Multivariate analysis : an application-oriented introduction

Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; … - 2021

Introduction to empirical data analysis -- Regression analysis -- Analysis of variance -- Discriminant analysis -- Logistic regression -- Contingency analysis -- Factor analysis -- Cluster analysis -- Conjoint analysis.

Persistent link: https://www.econbiz.de/10012650529

Multivariate analysis : an application-oriented introduction

Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; … - 2023 - Second edition

Persistent link: https://www.econbiz.de/10014306612

Cost based pricing : behavioral aspects of price decisions for capital goods

Plinke, Wulff - 1983

Persistent link: https://www.econbiz.de/10000720634

The core concept of marketing management

Plinke, Wulff - 2015

Persistent link: https://www.econbiz.de/10010508490

Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen

Rese, Mario (ed.) - 2003

Persistent link: https://www.econbiz.de/10001704327

Business relationship management and marketing

Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.); … - 2015

Persistent link: https://www.econbiz.de/10010419775

Theoretical perspectives of business relationships : explanation and configuration

Kleinaltenkamp, Michael; Plinke, Wulff; Söllner, Albrecht - 2015

Persistent link: https://www.econbiz.de/10010423228

Phenomenon and challenge to management

Kleinaltenkamp, Michael; Plinke, Wulff; Söllner, Albrecht - 2015

Persistent link: https://www.econbiz.de/10010423229

Fundamentals of business-to-business marketing

Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.); … - 2015

Persistent link: https://www.econbiz.de/10010507925

The market process

Plinke, Wulff; Wilkinson, Ian F. - 2015

Persistent link: https://www.econbiz.de/10010508491