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Analytics for customer engagement
Bijmolt, Tammo H. A.; Leeflang, Peter; Block, Frank; … - In: Journal of service research : JSR 13 (2010) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10008652111
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The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000856803
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Mixed tree and spatial representation of dissimilarity judgments
Wedel, Michel; Bijmolt, Tammo H. A. - 1998
Persistent link: https://www.econbiz.de/10000995263
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An investigation into multidimensional scaling : task effects on similarity data and solutions of MAXSCAL
Bijmolt, Tammo H. A.; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000873853
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528
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A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods
Bijmolt, Tammo H. A.; Wedel, Michel; Mellens, Martin C. - 1993
Persistent link: https://www.econbiz.de/10000883529
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Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.; Pieters, Rik - 1998
Persistent link: https://www.econbiz.de/10000992086
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Transaction costs and standardisation in professional services to small business
Nooteboom, Bart - In: Small business economics : an entrepreneurship journal 4 (1992) 2, pp. 141-151
Persistent link: https://www.econbiz.de/10001136849
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Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
Leenheer, Jorna; Bijmolt, Tammo H. A.; Heerde, Harald J. van - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692507
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Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541