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1
Transformation : challenges, impact, and consequences : editorial to the SBUR special issue transformation - challenges, impact, and consequences, 2023
Fiedler, Marina
;
Hutzschenreuter, Thomas
;
Klarmann, Martin
- In:
Schmalenbach journal of business research : SBUR
75
(
2023
)
3
,
pp. 271-279
Persistent link: https://www.econbiz.de/10014439508
Saved in:
2
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
3
Customer uncertainty following downsizing : the effects of extent of downsizing and open communication
Homburg, Christian
;
Klarmann, Martin
;
Staritz, Sabine
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 112-129
Persistent link: https://www.econbiz.de/10009778032
Saved in:
4
When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
Saved in:
5
Using multi-informant designs to address key informant and common method bias
Homburg, Christian
;
Klarmann, Martin
;
Totzek, Dirk
- In:
Quantitative marketing and marketing management : …
,
(pp. 81-102)
.
2012
Persistent link: https://www.econbiz.de/10009621126
Saved in:
6
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
7
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008933750
Saved in:
8
When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008937919
Saved in:
9
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
10
What drives key informant accuracy?
Homburg, Christian
;
Klarmann, Martin
;
Reimann, Martin
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009580796
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