In this paper we analyze the stochastic model proposed by Galam in [2], for information spreading in a `word-of-mouth' process among agents, based on a majority rule. Using the communications rules among agents defined in [2], we first perform simulations of the `word-of-mouth' process and...

Decision on the use of different advertising media is a critical issue in marketing. Drawing on some literature related to the dynamic Nerlove-Arrow model, we propose a nonlinear programming framework for discussing how different advertising media may jointly affect the demand for a good....

Purpose – The aim of this paper is to assess the performance of different widely-adopted models to forecast Italian hotel occupancy. In particular, the paper tests the different models for forecasting the demand in hotels located in urban areas, which typically experience both business and...

We propose an optimal control problem to model the dynamics of the communication activity of a firm with the aim of maximizing its efficiency. We assume that the advertising effort undertaken by the firm contributes to increase the firm's goodwill and that the goodwill affects the firm's sales....

In this paper we analyze the problem of measuring the advertising efficiency of the Leading US Advertisers during the period 2001-2006. We use the DEA (Data Envelopment Analysis) approach that enables to evaluate the relative efficiency in case of multiple inputs and outputs. In particular, the...

Many Bayesian Confirmation Measures have been proposed so far. They are used to assess the degree to which an evidence (or premise) E supports or contradicts an hypothesis (or conclusion) H, making use of prior probability P(H), posterior probability P(H|E) and of probability of evidence P(E)....

Generally investors use heuristics in their process of decision-making with the aim of finding short-cuts and simplified roads to quite sophisticated answers. We conducted a survey on about 250 young people (18-27 years old) concerning their financial literacy and economic choices, given an...

Market features can be considered as forerunners of the European Commission's actions aimed at recognizing collusive behaviours. To identify information that might support the Commission in the exercise of its role of antitrust authority we propose a multi criteria approach. Its focus is on the...