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1
Dilemma of Data Sharing Alliance : When Do Competing Personalizing and Non‐Personalizing Firms Share Data
Ghoshal, Abhijeet
;
Kumar, Subodha
;
Mookerjee, Vijay
- In:
Production and Operations Management
29
(
2018
)
8
,
pp. 1918-1936
Persistent link: https://www.econbiz.de/10012096207
Saved in:
2
Research in Operations Management and Information Systems Interface
Kumar, Subodha
;
Mookerjee, Vijay
;
Shubham, Abhinav
- In:
Production and Operations Management
27
(
2018
)
11
,
pp. 1893-1905
Persistent link: https://www.econbiz.de/10012096209
Saved in:
3
Coordination in multibrand, multimedia advertising : is it always a good thing?
Zhu, Wangsheng
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
35
(
2024
)
3
,
pp. 1011-1033
Persistent link: https://www.econbiz.de/10015192722
Saved in:
4
Optimal allocation of effort to software maintenance : a queuing theory approach
Kulkarni, Vidyadhar G.
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Production and operations management : an international …
18
(
2009
)
5
,
pp. 506-515
Persistent link: https://www.econbiz.de/10003898852
Saved in:
5
Optimal enhancement and lifetime of software systems : a control theoretic analysis
Ji, Yonghua
;
Kumar, Subodha
;
Mookerjee, Vijay S.
; …
- In:
Production and operations management : an international …
20
(
2011
)
6
,
pp. 889-904
Persistent link: https://www.econbiz.de/10009405823
Saved in:
6
Advertising strategies in electronic retailing : a differential games approach
Liu, Dengpan
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
23
(
2012
)
3/2/2
,
pp. 903-917
Persistent link: https://www.econbiz.de/10009656995
Saved in:
7
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
8
Maximum commonality problems : applications and analysis
Dawande, Milind
;
Kumar, Subodha
;
Mookerjee, Vijay
; …
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 194-207
Persistent link: https://www.econbiz.de/10003709957
Saved in:
9
A comparison of pair versus solo programming under different objectives: an analytical approach
Dawande, Milind
;
Johar, Monica
;
Kumar, Subodha
; …
- In:
Information systems research : ISR
19
(
2008
)
1
,
pp. 71-92
Persistent link: https://www.econbiz.de/10003701390
Saved in:
10
Impact of recommender system on competition between personalizing and non-personalizing firms
Ghoshal, Abhijeet
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
4
,
pp. 243-277
Persistent link: https://www.econbiz.de/10011385743
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