"Over the last few decades platforms have become digital economy hubs that have changed markets, enterprises and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data. In doing so, they have made processes, products...

Characteristics of the Concept of Customer Value Management -- Influence of the Internet on Value to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of Customer Value Management.

The paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition,...

This paper presents a conceptual model of Internet-based customer portfolio building. The proposed model refers to the concept of value exchange between a company and a customer, as well as to the concept of delivering values to customers. The model is made up of five stages: defining, creating,...