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The role of blogs on a successful political branding strategy

Casaló, Luis; Guinaliu, Miguel; Flavián Blanco, Carlos - In: Contemporary research in e-branding, (pp. 16-30). 2009

Persistent link: https://www.econbiz.de/10003778158

Mobile payments adoption – introducing mindfulness to better understand consumer behavior

Flavián Blanco, Carlos; Guinaliu, Miguel; Lu, Yuntao - In: International Journal of Bank Marketing 38 (2020) 7, pp. 1575-1599

Purpose: With the popularity of mobile devices and new technologies, such as NFC, mobile payment, which is taking the place of credit cards and cash as the chief payment method, is attracting more and more attention. Thus, this paper aims to investigate the main determinants of mobile payment...

Persistent link: https://www.econbiz.de/10012411597

Creating a new foundation for risk management

Chmielewski, Rebecca; Jordan, Paul; Tannenbaum, Carl - In: Chicago Fed Letter (2011) July

The Chicago Fed’s Supervision and Regulation Department, in conjunction with DePaul University’s Center for Financial Services, sponsored its fourth annual Financial Institution Risk Management Conference on April 11–12, 2011. In addition to discussions about risk management, this year’s...

Persistent link: https://www.econbiz.de/10009148062

The introduction of information technologies in retailing : an application to some European countries

Flavián Blanco, Carlos (contributor) - In: Contemporary problems of international economy, (pp. 135-147). 1998

Persistent link: https://www.econbiz.de/10001509266

Virtual community : a model of successful marketing on the Internet

Flavián Blanco, Carlos; Guinalíu, Miguel - In: Advances in electronic marketing, (pp. 270-286). 2005

Persistent link: https://www.econbiz.de/10003168552

Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of marketing communications 14 (2008) 1, pp. 19-36

Persistent link: https://www.econbiz.de/10003737754

The role of trust, satisfaction and communication in the development of participation in virtual communities

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Connectivity and knowledge management in virtual …, (pp. 23-37). 2009

Persistent link: https://www.econbiz.de/10003778485

Online journalistic services : are digital newspapers complementary to traditional press?

Flavián Blanco, Carlos; Gurrea Sarasa, Raquel - In: Cases on managing e-services, (pp. 60-74). 2009

Persistent link: https://www.econbiz.de/10003769496

Consumer behavior in press sector : the influence of reasons for reading on the choice of digital channel

Flavián Blanco, Carlos; Gurrea, Raquel - In: Journal of internet commerce 6 (2007) 3, pp. 91-113

Persistent link: https://www.econbiz.de/10003551240

The influence of satisfaction, perceived reputation and trust on a consumer's commitment to a website

Casalo, Luis V.; Flavián, Carlos; Guinalíu, Miguel - In: Journal of marketing communications 13 (2007) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10003438355