The introduction of tablets in online retailing has created an additional touch point through which e-commerce firms can interact with consumers. In this paper, we seek to understand and measure the causal impact of tablets on e-commerce sales. In doing so, we examine the complementary and...

With the increasing use of recommender systems in various application domains, many algorithms have been proposed for improving the accuracy of recommendations. Among a number of other dimensions of recommender systems performance, long-tail (niche) recommendation performance remains an...

The proliferation of cameras and their video data in retail marketing presents new opportunities for academics to study customer behavior with the newer video analytics tools. In collaboration with a large retail chain store in Asia, we obtained a unique video dataset collected from in-store...