Researchers have cited significant gaps in our knowledge regarding the early stages of vision formation in the radical innovation context and have emphasised the importance of further investigation in this area. As such, this paper aims first to build on the extant literature on organizational,...

The goals of this thesis are to examine new technology-based firms’ use of aesthetic design as an element of service innovation and to explore potential relationships between aesthetic design and performance in this same context. There is a scarcity of research on aesthetic design as an...