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Rebranding Thailand through Football – Food for Thought?

Madichie, Nnamdi O.; Mbah, Chris - 2017

The purpose of this exploratory study is to highlight the potential of sports and especially football as nation branding tool. Taking the particular case of a developing Association of Southeast Asian Nations (ASEAN) country, Thailand, which has been embroiled in a catalogue of negative brand...

Persistent link: https://www.econbiz.de/10014136496

Rebranding Thailand through football : food for thought?

Madichie, Nnamdi O.; Mbah, Chris - In: International journal of entrepreneurship and small business 25 (2015) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10011398529

An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States

Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51

Persistent link: https://www.econbiz.de/10009894827

An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States

Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51

Persistent link: https://www.econbiz.de/10003873324

Public sector marketing communications : insights from/for the primus national football league rwanda

Madichie, Nnamdi; Igwe, Paul Agu; Hinson, Robert; Mbah, … - In: Public Sector Marketing Communications, Volume II : …, (pp. 239-264). 2023

Persistent link: https://www.econbiz.de/10014289804

Is the Middle East the land of the future? It is not a given!

Madichie, Nnamdi O. - In: Foresight 15 (2013) 4, pp. 321-333

Purpose – The purpose of this article is to be a conceptual contribution to the special issue on “Is the Middle East the land of the future?”. It aims to provide a holistic picture of the efforts of the Middle East towards achieving the Millennium Development Goals (MDGs), using...

Persistent link: https://www.econbiz.de/10014743499