Automotive industry is a very important economic sector that is highly responsive to changes in the world economy. The fuel price is the biggest enemy of car manufacturers. This is a compared analysis between Europe and Romania regarding new car registrations.

The Japanese cars are known for their reliability, small purchase prices, low maintenance costs and high fabrication quality. Will the Romanian market show the same attitude as the rest of the European countries regarding the Japanese cars.

The financial crisis that affected the entire world economy through every one of its compartments did not avoid the automotive industry. As such all car manufacturers try to reduce their losses in order to resist better on a reducing and highly competitive market.