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Strategic B2B customer experience management : the importance of outcomes-based measures
Zolkiewski, Judy; Story, Victoria; Burton, Jamie; Chan, Paul - In: The journal of services marketing 31 (2017) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10011654708
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Marketing in a recession : retrench or invest?
O'Malley, Lisa; Story, Vicky; O'Sullivan, Vicky - In: Journal of strategic marketing 19 (2011) 3, pp. 285-310
Persistent link: https://www.econbiz.de/10009236492
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The development of relationships and networks for successful radical innovation
Story, Vicky; O'Malley, Lisa; Hart, Susan; Saker, Jim - In: Journal of customer behaviour 7 (2008) 3, pp. 187-200
Persistent link: https://www.econbiz.de/10003774602
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Relational resources and competences for radical product innovation
Story, Vicky; Hart, Susan; O'Malley, Lisa - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 461-481
Persistent link: https://www.econbiz.de/10003874142
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Caring and conflicted : mothers' ethical judgments about consumption
Heath, Teresa; O'Malley, Lisa; Heath, Matthew; Story, … - In: Journal of business ethics : JOBE 136 (2016) 2, pp. 237-250
Persistent link: https://www.econbiz.de/10011509167
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Relational marketing : development, debates and directions
O'Malley, Lisa - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1220-1238
Persistent link: https://www.econbiz.de/10010433927
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The game
O'Malley, Lisa - In: Journal of customer behaviour 23 (2024) 2/3, pp. 96-99
Persistent link: https://www.econbiz.de/10015184828
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Exploring direct marketing
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - 1999
Persistent link: https://www.econbiz.de/10000669884
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Relationship marketing
O'Malley, Lisa; Tynan, Caroline - In: The marketing book, (pp. 32-52). 2003
Persistent link: https://www.econbiz.de/10001725080
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Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven; O'Dwyer, Michele; O'Malley, Lisa; Story, … - In: Journal of business research : JBR 149 (2022), pp. 353-362
Persistent link: https://www.econbiz.de/10013325614