Purpose – This study aims to focus on how companies operating in international food commodity markets can improve their long-term competitiveness and profitability upon financial pressure. Management can choose between generic strategies of either cost leadership or enhanced value adding by...

Purpose: To better understand the emergence of small-scale entrepreneurial firms in the under-researched transition economy of Cuba. Design/methodology/approach: Given the scarcity of reliable publicly available information and...

Purpose: This study aims to understand the necessity of entrepreneurship in a poor emerging economy, where the supportive entrepreneurial ecosystem is not in place. Design/methodology/approach: In the years 2015 and 2019, this study survey first-time small-scale emerging entrepreneurs within...

Purpose – The purpose of this paper is to is focus on the role of geographic co‐location in the development of firm‐level marketing externalities. Design/methodology/approach – A mail survey and quantitative analysis were used to examine the effect of co‐location on externalities. Fast...

Purpose – This paper aims to focus on the perceived role of clusters in inter‐firm cooperation and social networks. Design/methodology/approach – The study was carried out in a region of Latin America where limited research has been conducted in terms of inter‐firm relationships....

Purpose – To investigate the influence of national or sub‐national culture and company size on inter‐firm cooperation in marketing among cluster‐based firms, with specific respect to the salmon‐farming industry. Design/methodology/approach – Case study analysis of data collected from...