Risitano, Marcello; Tutore, Ilaria; Sorrentino, Annarita; … - In: International Journal of Culture, Tourism and … 11 (2017) 2, pp. 193-210
Purpose The impact of national culture on tourist behavior has been analyzed in several studies, but none of them focused on its discriminating impact on behavioral intentions during a mega-event. Using Hofstede’s cultural dimensions, this paper aims to explore the influence of national...