This paper examines results of a consumer survey measuring consumer awareness and attitudes concerning two labels, certified organic and certified Fair Trade. These labels provide information about the social, economic and environmental sustainability of the production and marketing practices of...

This paper examines results of a consumer survey measuring consumer awareness and attitudes concerning two labels, certified organic and certified Fair Trade. These labels provide information about the social, economic and environmental sustainability of the production and marketing practices of...

The USDA's National Organic Program (NOP), with its unified definition and labeling requirements, holds great promise for increasing commerce in and decreasing transaction costs associated with purchasing organic food. However, the label and its meaning must both be well understood and reflect...