Brenders, David A.; Hope, Peter; Ninnan, Abraham - In: Asia Pacific Journal of Marketing and Logistics 11 (1999) 1, pp. 28-48
Presents the findings of a qualitative study of university science, the Student Focus Project, as it relates to the concept of service culture as defined by McCormack, Neil and Triplett. Assessed 24 focus groups of undergraduate students to find out opinions on positive and negative aspects of...