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International marketing
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Griffith, David A.
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Chandra, Aruna
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Dean, Tereza
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Steven White, D.
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Hu, Michael Y.
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Xu, Shichun
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International Marketing Review
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Journal of international marketing
11
Journal of marketing
7
International marketing review
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of business research : JBR
5
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International business scholarship : AIB fellows on the first 50 years and beyond
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AMS review : official publication of the Academy of Marketing Science
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Handbook of research in international marketing
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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Journal of Services Marketing
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Journal of retailing
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Journal of the Academy of Marketing Science
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New directions in international advertising research
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Edward Elgar E-Book Archive
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International business review : the official journal of the European International Business Academy
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International journal of advertising : the quarterly review of marketing communications
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International marketing ; Vol. 2
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International marketing ; Vol. 3
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International marketing ; Vol. V
1
International marketing ; Vol. VI
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Italian journal of marketing : ITJM
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Journal of Inter-Organizational Relationships
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Journal of Marketing Practice: Applied Marketing Science
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Journal of Product Innovation Management
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ECONIS (ZBW)
103
Other ZBW resources
23
OLC EcoSci
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1
Understanding the coevolution of ad spend by media channel and retail format sales at the country level : a multicountry examination
Lee, Hannah S.
;
Yalcinkaya, Goksel
;
Griffith, David A.
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 64-81
Persistent link: https://www.econbiz.de/10014294049
Saved in:
2
The use of social media and the prevalence of depression : a multi-country examination of value co-creation and consumer well-being
Griffith, David A.
;
Lee, Hannah S.
;
Yalcinkaya, Goksel
- In:
International marketing review
39
(
2022
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10013169622
Saved in:
3
Comparative insights into the governance problems of agency theory : the influence of institutional environment on the basic human tenets
Lee, Hannah S.
;
Griffith, David A.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10009678942
Saved in:
4
Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.
;
Lee, Hannah S.
;
Yeo, Chang Seob
; …
- In:
International marketing review
31
(
2014
)
3
,
pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
Saved in:
5
Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage
Griffith, David A.
;
Lee, Hannah S.
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011626803
Saved in:
6
The influence of the structure of interdependence on the response to inequity in buyer-supplier relationships
Griffith, David A.
;
Hoppner, Jessica J.
;
Lee, Hannah S.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 124-137
Persistent link: https://www.econbiz.de/10011653104
Saved in:
7
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
8
Social comparison in retailer-supplier relationships : referent discrepancy effects
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 120-137
Persistent link: https://www.econbiz.de/10012175917
Saved in:
9
Reward strategy spillover effects on observer cooperation in business networks
Lee, Hannah S.
;
Griffith, David A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012488849
Saved in:
10
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
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